According to Forrester Research, one minute of video is worth 1.8 million words, an amount that would take you around 150 days to write. Mind-boggling, huh?
It’s no surprise, therefore, that this medium of information sharing is so successful today.
In 2019, more than 95% of Internet users watched videos online, according to a study by Digital 2019: Spain. Consumers are clearly used to, and also seem to prefer, audiovisual content. But, why should you pay special attention to this type of media if you’re working to create e-learning courses? We’ll tell you in this article.
Videos: A must-have for your e-learning content arsenal
As with other sectors (e.g., entertainment, marketing, information, etc.), video is the most effective tool for training and development. The reason is clear: human beings understand and process things better through images. And as Dircom executive Stephan Fuetterer points out, that which is dynamic captures our attention better and is retained more easily. In fact, over 70% of executives view videos related to their work on specialized pages at least once a week.
Keeping in mind that a person’s actual average concentration span is 40 seconds (chilling, we know), wouldn’t it be more worthwhile to fill that time with something that really captures the attention of your audience?
Here are the main reasons why you should be including videos as part of your e-learning content:
They transform your course into a sensory experience
Because of their audiovisual nature, videos provide rich and unique content for your e-learning courses. If well designed and implemented, they can transform any curriculum thanks to the infinite number of creative ways you can adapt them to your particular type of training and student profile. With a video, we can convey not only ideas, but also feelings.
You can use them to increase student motivation
Videos are perfectly adapted to the habits and activities of the new generation of employees. These digital forms of media work on any device, have the ability to engage viewers within a matter of seconds, and provide the informational immediacy that many people are accustomed to due to their use of the Internet and social networks.
Videos make even the most boring content fun
This one goes without saying, right? A text with highlighted words, numbered lists of terms, and endless training modules simply cannot compete with short videos used to communicate dull, technical, or complicated concepts through moving images, music, words, and visual effects.
They create a greater impact or “wow” effect on your students
With their multiple features, videos are capable of generating that all-important “wow” effect to positively impact your audience. This is something that not only makes your content more attractive, but also facilitates greater retention of knowledge.
For example, in an onboarding course to welcome your new employees, it’s more effective to include a video that introduces your company’s values rather than simply using text.
Making a video can save you time and money
As we mentioned at the beginning of this article, organizations can use videos to share more concepts, words, and training content while investing less time, space, and money. The key here is to rely on tools that allow you to integrate your audiovisual resources quickly and easily.
In short, you’re able to improve the effectiveness of your training!
Videos ensure better understanding and assimilation of the ideas that you want to get across. Which in turn translates into more meaningful learning. Similarly, the ability to hit the “play” button at any time and from any location offers immense flexibility to students. Enabling them to go back and review content as needed, without having to repeat the entire course.
Have we convinced you of the benefits of using videos in your e-learning courses? Then check out what isEazy has to offer you to take your audiovisual game to the next level.